2019-2020 Undergraduate Catalog 
    
    Dec 12, 2019  
2019-2020 Undergraduate Catalog

Advertising/Public Relations (B.A.)


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Nicholson School of Communication and Media
NSCM, Room: 143
https://communication.ucf.edu

Joan McCain, 
joan.mccain@ucf.edu

Nicholson Academic Student Services Center (NASSC)
nassc@ucf.edu
Phone: 407-823-2681

The mission of the Advertising/Public Relations program is to prepare students for careers in the widely diverse fields of advertising and public relations by providing a high-quality education to students in core values, ethics and the concepts, strategies, and techniques of strategic communication, and to promote student engagement that influences real-world experience through internships, partnerships and community involvement.

Admission Requirements


  • The Advertising/Public Relations program is a limited access program that requires a separate application.
  • Students should apply to become Advertising/Public Relations majors only after completing all requirements for admission.
  • Students must satisfactorily complete a minimum of 30 credit hours of college work before applying.
  • The student’s GPA is a major component of the admission criteria.
  • The admission GPA will be calculated using all college work attempted.
  • The GPA cut-off for admission varies each semester, depending on the applicants; but for the previous six admission periods, the GPA averaged 3.3.
  • Students must pass a grammar proficiency exam administered by UCF’s Testing Center, unless the student has qualifying AP or IB scores, or a “B” is earned in both freshman GEP English classes.
  • Students can contact NASSC for specifics of admission criteria.
  • Students must receive a positive evaluation by the Nicholson School of Communication and Media.
  • Students must be in good academic standing.
  • Students must complete or be enrolled into and complete the following courses with a “C” or better (if in progress at the time of admission, students who do not earn a “C” or better will be removed from the program):

    Complete the following: (6 Credit Hours)

Application Deadlines:

  • October 1 to be admitted the next spring term;
  • February 1 to be admitted the next summer term;
  • June 1 to be admitted the next fall term.

Degree Requirements


  • Students who change degree programs (other than from Ad-PR Pending) and select this major must adopt the most current catalog.
  • Co-op credit can be used in the major with advisor’s prior approval.
  • Students should consult with a school advisor.
  • School residency requirement consists of at least 24 semester hours of regularly scheduled 3000-4000 level courses taken from the UCF Nicholson School of Communication and Media.
  • Of the 120 hours required for graduation, 72 hours must be taken outside of the disciplines of Communication and Media Studies (Radio-TV and Journalism) represented within the Nicholson School of Communication and Media. Of these 72 hours, 48 must be taken in the liberal arts (i.e. within the College of Arts & Humanities or the College of Sciences). Film and Digital Media courses will be permitted as liberal arts courses. .
  • Students electing to complete a minor must select the minor from outside the Nicholson School of Communication and Media to remain below the 48 credit hour school maximum.
  • A maximum of three credit hours of internship may be earned in one semester.
  • All prerequisites of courses taught within the College of Sciences will be enforced.
  • Courses designated in 1 (General Education Program) and 2 (Common Program Prerequisites) are usually completed in the first 60 hours.

General Education Program (GEP) (36 Credit Hours)


At least one course completed in each Foundation area must be a designated State General Education Core Course.

Communication Foundations (9 Credit Hours)


Cultural & Historical Foundations (9 Credit Hours)


Mathematical Foundations (6 Credit Hours)


Math: (3 Credit Hours)


Select one:

Statistics: (3 Credit Hours)


Select one:

Social Foundations (6 Credit Hours)


Economics (3 Credit Hours)


Select one:

Social Sciences (3 Credit Hours)


Select one:

Science Foundations (6 Credit Hours)


Common Program Prerequisites (CPP)


Select either economics course:


Core Requirements: Basic Level (6 Credit Hours)


  • All courses specifically identified in the preceding Common Program Prerequisites section of this catalog are also required in the Basic Core, and must be taken along with the following;

Must be in progress or completed before applying to the program:


Complete all of the following: (6 Credit Hours)


For admission to the program, students must complete or be enrolled into and complete the following courses with a “C” or better (if in process at the time of admission, students who do not earn a “C” or better will be removed from the program).

May be completed before or after admission to the program:


Complete either economics class:


Complete either speech class:


Complete either statistics class:


Core Requirements: Advanced Level (24 Credit Hours)


Complete after admission to the program:

Internship: Select one (3 Credit Hours)


  • ADV 4941 - Internship Credit Hours: 3

  • PUR 4941 - Internship Credit Hours: 3

Restricted Electives (15 Credit Hours)


Select from the following after admission to the program. If you choose internship, you may take either ADV or PUR, but not both:

Capstone Requirements


The following Advanced Core course meets the Capstone Requirement:

Electives


  • Select primarily from upper level courses, with school advisor’s approval. Must be from outside of the disciplines represented within school in order to not exceed the 48 credit hour cap. The majority of electives should be taken in the Liberal Arts to comply with the 48 hour Liberal Arts requirement.

Foreign Language Requirements


Admissions

  • Met by graduation requirement.

Graduation

  • Proficiency equivalent to two semesters of college instruction in a foreign language or in American Sign Language (ASL). Standardized examinations for foreign languages may be used. ASL proficiency is met by successful completion of ASL 2140 and ASL 2150 or an appropriate score on the ASL proficiency exam. Contact the Department of Communication Sciences and Disorders (https://healthprofessions.ucf.edu/csd/) regarding the ASL proficiency examination. Consult with the NSCM advising staff to understand how choosing ASL impacts hours needed to graduate. 

Additional Requirements


  • None

Required Minors


  • None required. However if a minor is desired, it must be selected from outside the school in order to not exceed the 48 credit hour cap.

Departmental Exit Requirements


  • To avoid delaying graduation, the student must request a review of requirements before registering for the last term.
  • Students must achieve a minimum cumulative GPA of 2.5 in all UCF Nicholson School of Communication and Media (NSCM) courses taken in the major.
  • All attempts of UCF NSCM courses that could meet major requirements are included in the major GPA calculation, including those taken beyond the minimum required (e.g. additional restricted electives).

University Minimum Exit Requirements


  • A 2.0 UCF GPA
  • 48 semester hours of upper division credit completed
  • 60 semester hours earned after CLEP awarded
  • 30 of the last 39 hours of course work must be completed in residency at UCF.
  • A maximum of 45 hours of extension, correspondence, CLEP, Credit by Exam, and Armed Forces credits permitted.
  • Complete the General Education Program, the Gordon Rule, and nine hours of Summer credit.

Total Undergraduate Credit Hours Required: 120


Additional Information


Honors In Major

  • Eligibility: Requirements for admission to Honors in the Major are: completion of at least 60 semester hours of college credits including at least 12 graded upper-division hours at UCF; at least a 3.5 GPA within the major; and at least a 3.2 cumulative GPA including all upper-division courses regardless of institution; complete ADV 3008  and PUR 4000  with a minimum grade of A (4.0) and MMC 3420  with a minimum grade of B (3.0).
  • Admission: Application to admission to Honors in the Major program must be approved by both the Honors in the Major thesis adviser, the Advertising/Public Relations Area Program Coordinator, and The Burnett Honors College. 
  • More information about Honors in the Major can be found at https://honors.ucf.edu/research/.

Requirements:

  • Students accepted into the Honors in the Major Program must complete the following:
  Select One: (3 Credit Hours)  
  • ADV 4906 - Directed Independent Study Credit Hours: 1
  • PUR 4906 - Directed Independent Study Credit Hours: 1
  Select One: (3 Credit Hours)  
  • ADV 4970H - Undergraduate Honors Thesis Credit Hours: 1
  • PUR 4970H - Honors Undergraduate Thesis II Credit Hours: 1

Related Programs

Certificates

  • None

Related Minors

Advising Notes

  • Student should consult with a School advisor. 
  • Students must satisfy each course’s prerequisites before enrolling in the class.

Transfer Notes

  • Lower division courses do not substitute for upper division courses.
  • Courses transferred from private and out-of-state schools must be evaluated for equivalency credit. The student must provide all supporting information.

Acceptable Substitutes for Transfer Courses

  • None

Program Academic Learning Compacts

Equipment Fees

  • Part-Time Student: $15 per term
  • Full-Time Student: $30 per term

Plan of Study


  • One of numerous possible plans of study. See program description for all requirements.
  • Consult a school advisor for alternate, new or more appropriate selections.
  • Use your Pegasus Path planning tool in your myUCF portal to plan your courses through to graduation.

Freshman Year - Fall (13 Credit Hours)


  • ENC 1101 - Composition I Credit Hours: 3
  • GEP Math Credit Hours: 3
  • GEP Credit Hours: 3
  • Foreign Language (XXX1120C) Credit Hours: 4

Freshman Year - Spring (13 Credit Hours)


Freshman Year - Summer (6 Credit Hours)


  • Elective-take outside of NSC Credit Hours: 3
  • Elective-take outside of NSC Credit Hours: 3

Sophomore Year - Fall (15 Credit Hours)


Sophomore Year - Spring (13 Credit Hours)


Junior Year - Fall (15 Credit Hours)


Apply to program by Oct 1.

Junior Year - Spring (15 Credit Hours)


If admitted, take the following;

Junior Year - Summer (3 Credit Hours)


  • Internship - ADV 4941 or PUR 4941 Credit Hours: 3

Senior Year - Fall (15 Credit Hours)


  • ADV 4101 - Advertising Copywriting Credit Hours: 3
  • Restricted Elective Credit Hours: 3​
  • Restricted Elective Credit Hours: 3
  • Elective-take outside of NSC Credit Hours: 3
  • Elective-take outside of NSC Credit Hours: 3

Senior Year - Spring (12 Credit Hours)


  • MMC 4411 - Ad-PR Campaigns Credit Hours: 3
  • Restricted Elective Credit Hours: 3
  • ​​       A second Internship as a Restricted Elective is strongly advised

  • Restricted Elective Credit Hours: 3​
  • Free Elective-take outside of NSC Credit Hours: 3

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