2019-2020 Undergraduate Catalog 
    Aug 11, 2020  
2019-2020 Undergraduate Catalog [ARCHIVED CATALOG]

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ADV 3008 - Principles of Advertising

Credit Hours: 3
Class Hours: 3
Lab and Field Work Hours: 0
Contact Hours: 3
Prerequisite(s): SPC 1608 , or SPC 1603C , or COM 1000 . Corequisite(s): None. Prerequisite(s) or Corequisite(s): None.

Overview of the field of advertising; purposes, techniques, the role of agencies, advertisers and the media. Fall, Spring


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