2019-2020 Undergraduate Catalog 
    Jul 12, 2020  
2019-2020 Undergraduate Catalog [ARCHIVED CATALOG]

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MAR 3023 - Marketing

Credit Hours: 3
Class Hours: 3
Lab and Field Work Hours: 0
Contact Hours: 3
Prerequisite(s): ACG 2021  and ECO 2013  or ECO 2023  each with a grade of “C” (2.0) or better, or for non-business majors, ECO 2013  or ECO 2023  with a grade of “C” (2.0) or better. Corequisite(s): None. Prerequisite(s) or Corequisite(s): None.

Study of how firms create and communicate value in order to build and maintain customer relationships while benefitting the organization and its stakeholders.


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