2019-2020 Undergraduate Catalog 
    Aug 11, 2020  
2019-2020 Undergraduate Catalog [ARCHIVED CATALOG]

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MMC 3420 - Mass Media Research Methods

Credit Hours: 3
Class Hours: 3
Lab and Field Work Hours: 0
Contact Hours: 3
Prerequisite(s): R-TV or Ad-PR or Journalism major; or Mass Comm. minor; or C.I. Corequisite(s): None. Prerequisite(s) or Corequisite(s): None.

Theory and methods of research used by media professionals and academics, focusing on radio-television and advertising-public relations research.


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